AI Insights · Timothy · July 2025
Top 5 Consumer Finance Apps on iOS in Brazil: Q2 2025 Performance
Explore the trends in downloads, revenue, and active users for the top consumer finance apps in Brazil on iOS during Q2 2025.
In the second quarter of 2025, the performance of top consumer finance apps on the iOS platform in Brazil showcased some interesting trends. Here's a breakdown of how these apps fared during this period, according to Sensor Tower data.
Mobills - Budget Planner, published by Toro Investimentos Ltda., experienced fluctuations in weekly revenue, peaking at around $22.9K in early May. Downloads varied, with a notable increase to 11K in the same period. The app maintained a strong user base, with active users peaking at approximately 269K in early June.
Organizze Budget Planner, from Organizze Tecnologia LTDA, saw a rise in revenue towards the end of the quarter, reaching close to $9.9K. Downloads showed variability, peaking at 1.7K in late May. Active users remained relatively stable, with a slight dip in mid-June before recovering to about 64K by the end of the quarter.
Splitwise, by Splitwise, Inc., showed a notable revenue increase in early June, reaching approximately $6.6K. Downloads were highest in mid-April, with over 5.4K downloads. The app's active users peaked at nearly 141K by the end of June, indicating strong user engagement.
Minhas Economias, published by Minhas Economias: Controle Financeiro e Gastos, had a steady revenue trend, peaking at $2K in early June. Downloads reached a peak of 1.2K in late May. Active users remained consistent, hovering around 77K throughout the quarter.
Finally, Minhas Finanças | Pessoais, from Nimtech Tecnologia da Informacao LTDA, showed a gradual increase in revenue, reaching about $1.3K by the end of June. Downloads peaked at 1.7K in late May, indicating growing interest.
These insights provide a snapshot of the consumer finance app landscape in Brazil for Q2 2025. For more detailed analytics and trends, visit Sensor Tower.
